Integrity

Integrity is something that I have thought about a lot in the past week, both in a professional and a personal sense. I have chosen to define integrity for myself as a personal commitment to live by truth and righteousness, regardless of the trends or common sins in the world. In order to truly have integrity, one must understand truth and the difference between right and wrong. We have to understand the commandments of God and the ways He has asked us to live life, and then we have to choose to lead our lives in a way that is harmonious with those commandments. Integrity is not perfection, but it is living life with the intention of one day becoming perfect as our Father in Heaven is perfect. In a business sense, integrity is absolutely essential to finding true success. It is possible to achieve worldly success by cheating people out of money and going about endeavors dishonestly, but ultimately that will cause economic downfall as well as personal failure. For example, the recession that happened in the early 2000s was partly caused by dishonesty in the real estate world. People were more concerned about making their money than preserving their integrity and doing things the right way, and when loans were approved that should have never been approved, the market crashed leading to a nation-wide recession. I truly believe that problems like that are intimately connected with the decreasing levels of integrity in our society. But, I truly believe that the worst damage that happens when integrity is diminished is in the personal and familial lives of those allowing themselves to slip. Families will be destroyed, trust will be broken, and personal worthiness has a much higher chance of being lost. On the other hand, strong families will be formed, worthiness retained, and trust built when we choose to live according to God's laws.

Comments

Post a Comment

Popular posts from this blog

Ad Optimization and ROI

This week I learned a lot about how to optimize my keywords and ads in order to maximize the money I am paying for advertising now that I've started my campaign. I made a couple of changes based on the data I've received so far from Google about my ad performance. One of them was I removed the keywords "Grand Teton National Park" and "Yellowstone National Park" from my ads because they were limited by something in their performance. I still don't totally understand why that happened, but I made the change to get more clicks for my money. I'm not planning to generate a lot of revenue right now, but I hope to gain a following on my website in order to monetize my site later with advertisements. At that point, my ROI will increase and my investments will have been worth it. It may take a while, but once I start earning money, I will be able to run more serious ads with a larger budget, and my web business will be well on its way to a good profit!
Read more

Ads

This week I learned about Google Ads and their value to businesses. With a decent budget and proper planning, ads can drive large amounts of traffic to websites and social media pages, allowing for large amounts of growth sales for the companies that use them. I have learn from the articles and sites that I have used to research this week that ads should be carefully refined to be as well-made as possible before they are published. Descriptions and headlines need to be concise, clean, and helpful. If I create an ad, I need to make sure both of these aspects are refined and reviewed using keywords to make sure I have chosen the best words and phrases to drive as much traffic to my site as possible. The other important thing to keep in mind is that all of the budget information needs to be reviewed and double checked before publishing the campaign. Monetary mistakes can cause losses of hundreds or thousands of dollars, so I need to make sure I am not making any mistakes in that realm sin...
Read more

Google Ads and Keywords

This week, I learned a lot more about how to use Google Ads and Keywords. I also learned that it is important to pay attention to the details of the instructions because I accidentally created an express account at first, so I had to contact Google support to figure out how to have access to all of the tools available in the regular account. Regarding keywords, I learned how important it is to have the best keywords possible. If keywords are all too specific, too general, or simply not relevant enough, we are going to waste money on nothing. We won't get clicks, we won't get sales, and nothing good will really come from learning to use Google Ads. However, if we use good Keywords and target our ad campaigns effectively, we can really grow our businesses and get better and better each day as we continue to learn and improve our skills.
Read more