Lessons Learned and Unlearned

This week the key to my success was improving and adding to the content on my site. I worked on improving my link ranking by changing the titles and wording of my links and content in order to better align the search terms I am targeting. My link score for my blog (where the majority of my content is) was 49/100. However, I changed some of the wording that was closer to the actual content of the posts I have made, and that increased the score. I also increased the score by changing the words in the link from "blog" to "fitness blog." I then changed the name of the blog itself to this same name and with all of the words combined, my score increased to 67/100. In order to further increase the score of these links, I need to continue adding content and adjusting links to the search terms that are most popular and common.

Social media marketing and SEO for social media are so interesting to me. I enjoy running social media marketing campaigns, so I really enjoyed learning more about how to do it well this week. One thing I learned this week was that it is essential to create a good brand environment across the brand's social media platforms. For example, the Instagram page needs to have a consistent feel so that customers know what they are getting by following the page. In order for best results, that environment should continue from Instagram to Facebook and Twitter and so on. There can still be differences between the content on the platforms, but the more consistent the content, the better the campaign will perform in the long run. I also learned that it is best to start on a couple of social media platforms at first and then expand to others once those original platforms have been established. Going all in all at once can be detrimental because it is difficult to build more than a couple of sit...