Social Media

Social media marketing and SEO for social media are so interesting to me. I enjoy running social media marketing campaigns, so I really enjoyed learning more about how to do it well this week. One thing I learned this week was that it is essential to create a good brand environment across the brand's social media platforms. For example, the Instagram page needs to have a consistent feel so that customers know what they are getting by following the page. In order for best results, that environment should continue from Instagram to Facebook and Twitter and so on. There can still be differences between the content on the platforms, but the more consistent the content, the better the campaign will perform in the long run. I also learned that it is best to start on a couple of social media platforms at first and then expand to others once those original platforms have been established. Going all in all at once can be detrimental because it is difficult to build more than a couple of sites at once and have the quality and consistency that would be best for the account and the company in general.

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