Ad Optimization and ROI

This week I learned a lot about how to optimize my keywords and ads in order to maximize the money I am paying for advertising now that I've started my campaign. I made a couple of changes based on the data I've received so far from Google about my ad performance. One of them was I removed the keywords "Grand Teton National Park" and "Yellowstone National Park" from my ads because they were limited by something in their performance. I still don't totally understand why that happened, but I made the change to get more clicks for my money. I'm not planning to generate a lot of revenue right now, but I hope to gain a following on my website in order to monetize my site later with advertisements. At that point, my ROI will increase and my investments will have been worth it. It may take a while, but once I start earning money, I will be able to run more serious ads with a larger budget, and my web business will be well on its way to a good profit!

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