Ads

This week I learned about Google Ads and their value to businesses. With a decent budget and proper planning, ads can drive large amounts of traffic to websites and social media pages, allowing for large amounts of growth sales for the companies that use them. I have learn from the articles and sites that I have used to research this week that ads should be carefully refined to be as well-made as possible before they are published. Descriptions and headlines need to be concise, clean, and helpful. If I create an ad, I need to make sure both of these aspects are refined and reviewed using keywords to make sure I have chosen the best words and phrases to drive as much traffic to my site as possible. The other important thing to keep in mind is that all of the budget information needs to be reviewed and double checked before publishing the campaign. Monetary mistakes can cause losses of hundreds or thousands of dollars, so I need to make sure I am not making any mistakes in that realm since I am starting a young business that doesn't have much in the way of financial reserves.