Relevance and Quality Score

This week I learned more about how to choose the best keywords for my Google Ads campaigns. I learned that my ads will be more successful if my landing page on my website is fast and effective. Customers are more likely to stay on the site if the landing page loads within two seconds from the time it is clicked, so ads will yield higher returns if landing pages are fast and well-designed. It is also important to make sure that the keywords are closely related to the things found on the website. It is easy yo create a lot of keywords that aren't closely linked to the site's content. CPC may decrease, but ROI will not. We want both of these metrics to increase, so it is best to choose relevant keywords that will bring buying customers to the site. Google Ads is an incredible tool, but it needs to be used correctly in order to get the results I want for my website.

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