SEO and Landing Page Optimization

This week's topic was a little bit more difficult for me to grasp as someone who struggles to understand a lot of tech lingo, but I picked up some great tidbits of knowledge that will help me and my site to perform better going forward. First, I learned that I need to check up on my keywords and try to optimize them so that my site ranks higher on Google and other search engines. I need to be getting rid of keywords that do not work and focusing on the ones that do. I also want to embed keywords in my photos and videos so that people can be directed to my site when they search for things like "Mount Timpanogos Pictures" or other similar words. I think that will attract my target audience more than people looking specifically to buy products or find a hiking spot. I want to inform and entertain people rather than sell to them with my site. Then I can monetize more later through ads.

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